MLT Career Prep Coach's Corner
How's Your Industry Knowledge?
By: Rosalie Schraut, MLT Career Prep Coach
In today’s market, there is an expectation that candidates will be more knowledgeable than any company has seen in the past. However, are you reading the right news, reviews, and blogs that make you competitive? With so much information available on the web, is your source reliable? Or are you reading for fun and not bolstering your understanding of the industry? It doesn’t take much to build your acumen in any area, just a little time.
For those who have little time…a major newspaper with a comprehensive business section is best.
- The New York Times has very good coverage of everything from banking to advertising to science and technology. www.nytimes.com
- The Wall Street Journal may turn many people off, but it is a great source of all things business www.wsj.com
- The Washington Post www.washingtonpost.com
If you have a bit more time, you should delve into industry trades, such as Ad Age, Brand Week for marketers, or Automotive News for those in the auto industry. If you aren’t sure where to start, you can ask your mentor what they read.
Finally, there are blogs and op-eds on just about anything. Since these are opinion based, you should keep a critical eye on them.
